Anonymous Access Increases Scope and reach of embedded analytics
Anonymous Access, available in Qlik Cloud. Qlik Cloud Anonymous access offers potential to transform user interaction with analytics.
The Anonymous Access offering actively enhances user experience and fosters trust between companies and their customers. This capability, that showcases accountability, can help your organisation differentiate itself in competitive markets.
Data driven marketing
Additionally, anonymous access supports data-driven marketing efforts by enabling organisations to present their industry expertise, attracting potential partners and customers.
Simplified User Engagement: Users can access embedded analytics without the need for accounts or complex authentication, streamlining the experience.
Expanded Reach: Anonymous Access promotes collaboration and knowledge sharing by allowing easy access to insights without requiring logins.
Scalability and Flexibility: Organisations can adapt to changing user demands without the need to manage user accounts.
Competitive Advantage: A frictionless user experience will allow your organisation to enhance customer loyalty, and become ‘the place to go’.
Anonymous Access from Qlik offers external ‘public’ information access. This fits into the Differentia Consulting Data Access Framework at status 6 – see image.
Qlik Cloud Anonymous Access Adoption
In the video Qlik showcases how to set up anonymous access, distribute applications between tenants, and share apps via public links. Emphasised the ease of accessing content without user authentication and the seamless integration of analytics.
Robust security measures are in place, including dedicated tenants and custom roles for managing public access. The Anonymous Access offering enhances user experience and fosters trust between companies and their customers.
For more information on this exciting new feature. see SSAS in 60 and Qlik Launches Anonymous Access.
Update Privacy Notice – Example Text
Qlik Anonymous Access enables customers to embed Qlik Analytics applications directly on their website(s) for their web visitors to interact with. Though Qlik cannot personally identify those web users, Qlik processes IP addresses of such web users for information security purposes (e.g., to protect the service from malicious attacks), to ensure compliance with export controls laws and to manage the service generally (e.g., gauge traffic). Such IP address data is typically deleted within 30 days. As Qlik does not have a direct relationship or interaction with such web users, customers are responsible for presenting (e.g., in their own privacy notice) the information in this paragraph to such users (e.g., by hyperlinking to this Qlik Product Privacy Notice).
