From challenger in 2010: QlikView Has Now Emerged as a Leader
” QlikTech is the poster child for a new end-user-driven approach to BI. Evidence for this can be found in the buzz around it (with a brand many times more prominent than its current market share), its continued growth, and the success of its July 2010 IPO on NASDAQ — the first BI flotation for many years. ”
” Ease of use drives user adoption. QlikTech’s QlikView product is a self-contained BI platform, based on a wholly in-memory data store, with a set of well-integrated BI tools for building highly interactive applications. Anecdotal feedback from QlikView end users invariably centers on how intuitive and likable the product is to use. More than three-quarters of QlikView customers said they selected it primarily for its ease of use for end users (the only vendor on the quadrant where above 75% of those surveyed said this was the case). Moreover, because of this advantage, many of QlikTech‘s customers use the product for rapid prototyping, often when another BI platform standard is already in place.”
Full article – https://www.gartner.com/technology/media-products/reprints/qliktech/article3/article3.html