Alteryx’s marketing analytics enables you to:

Blend all you marketing data from social media, salesforce and marketing automation systems in hours rather than weeks
Segment and profile you customers so that you can target those with the most potential
Improve campaign performance and promotional effectiveness with response modelling and A/B testing.

Alteryx marketing analytics provides you with:

Direct access to all relevant marketing data including pre-packaged third party data, via pre-built data connectors

Advanced tools for data cleansing and preparation, reducing the time to insight from weeks to hours or even minutes
An intuitive drag-and-drop interface to create data blending workflows so you can combine data without any coding
Blend all your customer data structured, unstructured, semi-structured from all sources, for one customer view
Enrich customer view with third-party consumer data
Create predictive models to determine future buying behaviour, campaign response in a drag-and-drop environment, without coding
Strategically segment and profile customers, to focus marketing on customers that are most likely to purchase your products.

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